Several of the teams we have worked with have delayed looking at the store submission process until the very end … and only then realised a) how much time and effort is involved to do it well and b) there are a few areas that require some careful consideration.
There are eight steps you need to complete, some take a minute or two, some take much longer.
Areas that require some thought tend to be questions like “What age rating?” and “How do I answer this cryptography question?”. Check them out sooner rather than later!
Areas that require some effort to do well are things like descriptions, screenshots and promotional images. Promotional images are not screenshots! (More on that in a future post)
What often compounds this is the developer doing the submission is likely not the person best placed to fill in some of the fields. Again, do not leave it until the end to find this out.
Read other Windows Store Tips